Social media is a very broad term that covers anything that can be considered media, for example, video, music, images, even textual information. What makes it social is the way, by whom and for whom it is created. So much of the web can be considered social media. However we tend to consider the social media web sites, which specifically facilitate and encourage the production, distribution and consumption of social media to be the ′real′ social media. And quite right to if you consider the meaning of social Media Marketing!

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